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Nixtla
Optimized Nixtla’s CRM with HubSpot integration, ICP strategy, and GTM support for scalable growth.
WHAT WE DID
We set up Nixtla with a GTM plan and a system to support their growth.
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The Brief
Nixtla is an emerging provider of AI-driven time series forecasting solutions, specializing in tools like TimeGPT that allow businesses and researchers to make data-driven predictions quickly and efficiently. Currently in hyper-growth stage, Nixtla is expanding its user base across key industries such as financial services, AI-driven startups, and academia. As they scale, they required GTM support to streamline their sales and marketing processes, ensuring consistent messaging and optimized customer acquisition strategies. Additionally, Nixtla needed guidance on setting up a CRM system to effectively manage interactions with a growing user base, track leads, and nurture relationships, while aligning with their expanding product offerings and diverse customer needs.
TCA was tapped in to help Nixtla manage growth, improve conversion rates, and enhance long-term customer engagement.
Outcomes
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Scope of Work
▶︎ Support with setting up Hubspot
▶︎ Consolidate customer spreadsheets into a single streamlined platform
▶︎ Customer Success automation set up
▶︎ Customer ICP analysis and communications plan for ICP
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What We Did
We established a new HubSpot account for Nixtla, conducting a comprehensive audit to clean up outdated data and identify key areas for improvement. Additionally, we integrated HubSpot with Nixtla’s internal platforms to consolidate leads and ensure data integrity.
To ensure effective use of HubSpot, we trained Nixtla’s team on best practices, maximizing the platform’s potential and setting a solid foundation for ongoing use. This training covered key strategies for data management and customer engagement.
We defined Nixtla's Ideal Customer Profile (ICP) through thorough market research and user base analysis, developing a communication plan with targeted messaging. To support customer engagement, we delivered templates for a customer feedback questionnaire and case studies, along with a nurture email drip campaign for sustained relationship building.
We loved working with the TCA team. They brought great ideas and enthusiasm to each meeting, documented their findings and recommendations and helped us identify the best ways to reach and communicate with our customers. When we needed additional help with our customer support and lead development pipeline, they were able to help us there as well. We appreciated that they helped us identify our needs as a part of the project. As an early stage startup, they helped us establish early on our brand, infrastructure and language we can use and build off of going forward.
Process Snapshot
Process Snapshot
Let's playbook nicely
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