A resource for early stage startups with lots of marketing + design questions.
The GTM Engineer is becoming a real role. It's not "ops." It's not "a helpful marketer who knows Zapier." It's a builder role. It deserves clear KPIs and real investment, especially for early-stage B2B teams that can't afford ops debt.
This post breaks down what GEO is, how it differs from SEO/AEO/AIO, the four-part strategy to use it, and how to implement and measure success.
How startup-informed design can help nonprofits build smarter, not smaller
A practical guide to staying visible in search as AI chatbots and zero-click results reshape how users find information. Learn how to adapt your content for both humans AND machines.
A quick, insightful look at CB Insights’ Q1 2025 Digital Health Report highlighting AI’s dominance, the return of mega-rounds, and how health tech startups should rethink marketing and design to stay fundable and acquisition-ready. Ideal for founders, marketers, and investors navigating the next wave of digital health innovation.
We equip startup CEOs with marketing strategies that drive revenue—not vanity metrics. Forget vague campaigns. At The Company Advice, we help you build a precise, high-impact marketing playbook that maximizes your runway, clarifies your Ideal Customer Profile, and leverages strategic AI tools. Because in startups, smart beats spend every time.
