A resource for early stage startups with lots of marketing + design questions.
Funding is up. Deals are down. The latest CB Insights State of Digital Health report reveals a quiet shift: capital is flowing to companies that explain themselves clearly, design with intent, and reframe the AI instead of hyping it. This isn’t a market opportunity, so much as it's a messaging and design one.
An exploration of how good design boosts ROI, lowers CAC, increases LTV, and strengthens trust, while bad design quietly drains your P&L. A must-read for tech founders and investors.
The real horror story in marketing? Brand debt. Here’s why “we’ll figure out the brand later” can haunt your company long after launch.
The Healthies are the first awards celebrating marketing, branding, and product design in health tech. We launched them to recognize the teams who shape how digital health looks, feels, and connects with people. Learn more and apply now!
I’ve read every CB Insights report in my career and Anand Sanwal’s ‘I love you’ sign-off never gets old. Here’s what the latest report means for founders right now.
The GTM Engineer is becoming a real role. It's not "ops." It's not "a helpful marketer who knows Zapier." It's a builder role. It deserves clear KPIs and real investment, especially for early-stage B2B teams that can't afford ops debt.
