A resource for early stage startups with lots of marketing + design questions.
Apple's first foldable ships October 23. We went looking for the new design rules and mostly found old ones wearing a hinge. The few that are new are worth an afternoon.
In an industry built on humans helping humans, our client's biggest pitch of the quarter had an audience of one. It wasn't human.
And no, the problem is not your creative.
Most early-stage teams assume conviction is enough to drive growth. Here's why belief is the starting point, not the strategy, and what you actually need to earn traction.
Nobody was buying. Marlena Sarunac spent weeks with a client's team before they landed on three words. Then the sales conversations started closing.
Our inaugural Healthies awards recognize excellence in product design and brand across digital health
.png)
