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Nice Advice

A resource for early stage startups with lots of marketing + design questions.

🏆 Introducing The Healthies: Finally, Some Love for Health Tech’s Unsung Heroes
News
October 1, 2025

🏆 Introducing The Healthies: Finally, Some Love for Health Tech’s Unsung Heroes

Is a GTM Engineer right for your early-stage B2B team?
September 11, 2025

Is a GTM Engineer right for your early-stage B2B team?

The GEO Playbook: How to Get Your Brand Cited in AI-Generated Answers
August 5, 2025

The GEO Playbook: How to Get Your Brand Cited in AI-Generated Answers

What Nonprofits Can Learn from Startups (Hint: It’s Not Hustle)
May 6, 2025

What Nonprofits Can Learn from Startups (Hint: It’s Not Hustle)

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🏆 Introducing The Healthies: Finally, Some Love for Health Tech’s Unsung Heroes
October 1, 2025

🏆 Introducing The Healthies: Finally, Some Love for Health Tech’s Unsung Heroes

The Healthies are the first awards celebrating marketing, branding, and product design in health tech. We launched them to recognize the teams who shape how digital health looks, feels, and connects with people. Learn more and apply now!

Read more

Early-Stage Funding in 2025: What It Means for Startup Marketing, GTM, and Product Design
September 26, 2025

Early-Stage Funding in 2025: What It Means for Startup Marketing, GTM, and Product Design

I’ve read every CB Insights report in my career and Anand Sanwal’s ‘I love you’ sign-off never gets old. Here’s what the latest report means for founders right now.

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
Is a GTM Engineer right for your early-stage B2B team?
September 11, 2025

Is a GTM Engineer right for your early-stage B2B team?

The GTM Engineer is becoming a real role. It's not "ops." It's not "a helpful marketer who knows Zapier." It's a builder role. It deserves clear KPIs and real investment, especially for early-stage B2B teams that can't afford ops debt.

Read more

The GEO Playbook: How to Get Your Brand Cited in AI-Generated Answers
August 5, 2025

The GEO Playbook: How to Get Your Brand Cited in AI-Generated Answers

This post breaks down what GEO is, how it differs from SEO/AEO/AIO, the four-part strategy to use it, and how to implement and measure success.

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
What Nonprofits Can Learn from Startups (Hint: It’s Not Hustle)
May 6, 2025

What Nonprofits Can Learn from Startups (Hint: It’s Not Hustle)

How startup-informed design can help nonprofits build smarter, not smaller

Read more

Mastering AI-Driven Search Visibility
May 5, 2025

Mastering AI-Driven Search Visibility

A practical guide to staying visible in search as AI chatbots and zero-click results reshape how users find information. Learn how to adapt your content for both humans AND machines.

Read more
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