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About us
Fractional leaders with 30+ years of experience
Leverage over 30 years of marketing + design experience. Stop wasting valuable runway on the unknown, and start building a proven foundation that will scale with you.
The benefits of working with us
No bullshit guarantee
Time and time again, we've seen fractional leaders dump expensive, unusable plans and roadmaps on struggling early stage startups. Our approach is different: we cut out the bullshit and provide you with a playbook you can actually execute. We know you can't get from zero to 60 without building the right order of operations first. And we know it because we've built these functions ourselves; across numerous early stage startups and industries.
Responsive as heck
Sorry, did you need that yesterday? Don't worry, we're on it. We're responsive, nimble and incredibly resourced. New website? We got you. Landing pages that convert? No problem. A strategy that'll ignite your marketing engine? Easy 😮💨. Products that dazzle, delight and drive meaningful connections with your customers? Our wheels are already turning-- let's get to work.
Friendly Advice
In case you missed it, we're all about Nice Advice around here. Working with us feels like having the dream team you've always wanted alongside the biggest, most important projects of your life. We respect that your business is your baby, and we'll always give it the TLC it deserves. You can check out all the latest Nice and Advice right here.
Who we are
Lubna Hameed
Lubna has 20+ years of experience as a design leader, with extensive knowledge of designing, building and launching digital products. She specializes in UX-UI/product design, branding, and both web and mobile app development.
- Guided startups from seed stage to Series A
- Startup 1: 65% increase in monthly active users within six months post-launch
- Startup 2: designed and successfully launched mobile app in 3 months
Marlena Sarunac
Marlena has 15+ years of experience leading marketing teams, where she’s earned accolades by engineering best-in-class strategy, operations and execution. Her focus is tackling complex value propositions + storytelling in new market categories.
- Guided startups from seed stage to Series B
- Startup 1: 45% of customers attributed directly to marketing
- Startup 2: 80% of all inbound traffic to website directly attributed to marketing efforts
Believe it or not, process is sexy as hell
1
Kickoff
We'll set your business objectives, define your deliverables and agree on a timeline. Easy peasy.
2
Diagnostic
We'll gather insights on your customers + product, competitive landscape, current strategy and overall product + brand design.
3
Playbook
Utilizing the Diagnostic Assessment, we'll serve up your custom Playbook, with an action plan that entails low-hanging fruit, strategy, insights, and an order of operations to hit the ground running.
4
Execution
As your dream team, we'll help you navigate next steps and explore all areas of GTM, from campaign and content development, to brand design, product optimization, UI/UX research, and so much more.
You made it this far?
Stop procrastinating. Let's start telling your story now:
