No items found.
Piction Health
A refreshed website and user experience for dermatologist platform, Piction Health
WHAT WE DID
Web design, Branding, content strategy
.png)
The Brief
Piction Health is on a mission to provide the fastest, most accessible, and affordable dermatology care from the comfort of home. The platform connects patients with top dermatologists through an easy online scheduling system, offering diagnoses and personalized treatment plans often within the same day.
The team at Piction successfully raised money in the spring of 2024, and reached an inflection point where a new website and user experience was needed. Our goal was to create a refreshed website that effectively spoke to both patients with one-off, acute skin issues, as well as patients with long-term, chronic skin issues.
Outcomes
6
Weeks from kickoff to launch
50%
Doubled top-of-funnel volume since launching the new brand and website
Scope of Work
▶︎ Brand Refresh
▶︎ Custom Graphics + Image Sourcing
▶︎ Web Design
▶︎ Web Development
.png)
.png)
No items found.
What We Did
Designed new website pages to optimize user experience, refreshed the brand identity, and established consistent branding and design elements.
Ensured improved information hierarchy, enhanced user engagement, and optimized user experience.
Delivered a fully built-out website in Webflow of the 5 key pages, with updated visuals and interactive elements such as the custom resource calculator.
“Working with The Company Advice was an exceptional experience. Their speed in delivering design options based on our input and their attention to detail truly stood out.”
Pranav Kuber, Co-Founder and CTO, Piction Health
Process Snapshot
One of Piction Health's key value props is their ability to provide expert dermatology care within 48 hours, bypassing the 3-9 month national wait time. We demonstrated this value prop by building a custom calculator that allows users to see time saved based on their location and condition.
Process Snapshot
With a large repository of content, we created a searchable, SEO-friendly topics database for users to easily locate content about their relevant condition.
.png)
"The brand refresh and website redesign had a significant impact on our business, doubling our top-of-funnel volume. I highly recommend their services for their expertise, efficiency, and clear communication."
Pranav Kuber, Co-Founder and CTO, Piction Health
Let's playbook nicely
How can we help your business and product achieve your goals? Reach out to find out how we can work together!
