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Skin Wins
Developed SkinWins' GTM strategy, investor pitch deck, and marketing growth plan.
WHAT WE DID
Marketing strategy, GTM Plan, Marketing Budget, Funnel Analysis, Dashboards, ICP, Brand Positioning, Value Propositions, Pitch Deck Support
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The Brief
Skin Wins is on a mission to make dermatological and mental health care more accessible and engaging for Gen Z and Millennial patients. As a virtual care platform that integrates both mind and skin health, Skin Wins has a unique opportunity to position their brand in a rapidly growing market. However, this also presents distinct challenges, including:
- Consumer Patient Marketing: Effectively communicating their value proposition to patients, encouraging sign-ups, and fostering ongoing engagement.
- Community Building: Developing a strong, loyal community of users that fuels organic growth while keeping CAC low.
- Fundraising Support: Building a compelling GTM strategy that appeals to investors and secures the funding needed for execution.
The purpose of this engagement was to:
- Guide SkinWins with marketing strategy and advice as they geared up for investor conversations to raise their next round of fundraising
- Clarify SkinWins’ value propositions and brand statement
- Deliver a GTM plan
- Support on the investor deck
Outcomes
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Scope of Work
▶︎ GTM Strategy Development
▶︎ Pitch Deck Support
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What We Did
Conducted diagnostic assessment to gather insights on current + desired customers, competitive landscape, product offering, marketing efforts + brand design
Over 4-week period, clarified value propositions + brand statement
Developed full GTM plan inclusive of 13-month marketing budget, while supporting + advising on investor fundraising conversations
Working with Marlena was a game-changer for our digital health startup's GTM strategy. Her exceptional communication and innovative thinking helped us identify opportunities we hadn't considered, while her adaptable approach made the entire process effortless. Her attention to detail is remarkable, she consistently demonstrated a deep understanding of our unique needs, sometimes before we could even clearly articulate them. Her genuine enthusiasm and investment in our success, combined with her strategic expertise, simply made working with her a joy. I wholeheartedly recommend her to anyone seeking a dedicated, knowledgeable GTM strategist who truly cares about their clients' success.
Lily Njoroge, Skin Wins, Co-Founder + CEO
Process Snapshot
First, we conducted a deep dive into the industry, conducted a comprehensive ICP analysis, and carved out SkinWins' clear market differentiator.
Process Snapshot
Then, we produced a step-by-step GTM playbook that outlined each tactical step laddered back to the overlying strategy.
Marlena is worth every investment and more. Her deep healthcare marketing expertise, coupled with her genuine commitment to understanding your vision, truly makes her invaluable. She'll be as invested in your success as you are, while bringing fresh, innovative perspectives to your strategy.
Lily Njoroge, Skin Wins, Co-Founder + CEO
Let's playbook nicely
How can we help your business and product achieve your goals? Reach out to find out how we can work together!
