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WAVES x Caraway
Built optimized Caraway Health landing pages with tracking for data-driven mental health growth.
WHAT WE DID
UI/UX, Events Tracking, Dashboarding, Landing Pages
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The Brief
Caraway Health reached a pivotal moment for the brand, and with plans to shift from a broad Gen Z health app to a more targeted emphasis on mental health services. With an aggressive launch date to test new messaging, modalities and branding elements, as well as conduct targeted marketing experiments, TCA jumped in to support their goals of gaining traction in the mental health page through the testing and launch of the new brand and messaging.
Outcomes
Scope of Work
▶︎ Design and develop 3 landing pages
▶︎ Pixel and TikTok integration and custom events
▶︎ Typeform Survey tracking
▶︎ Custom code and GTM integration
▶︎ Custom dashboard to aggregate data from GA4 and Pixel
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What We Did
Built three landing pages to collect market responsiveness to new service offerings
Brought to life new branding elements into a cohesive digital identity
Compiled, audited and dashboard tracking events with Meta + TikTok pixels, along with GA4 to enable real-time tracking of performance metrics + campaign effectiveness
Process Snapshot
Process Snapshot
Let's playbook nicely
How can we help your business and product achieve your goals? Reach out to find out how we can work together!
