Fractional Marketing + Design Support for Startups
Hire experienced marketing and design leaders today and start seeing results for your next board meeting.
Fractional Support to get you to the next key milestone
We believe every business deserves a top tier support. Our mission is to meaningfully propel the growth of our clients' businesses with the most effective marketing and design strategy possible.
Foundational
Support
You’re running in every direction to grow and sustain a viable business, but moving fast and breaking things isn’t sustainable for replicable results or scaling up. We take care of the design and marketing side of the house, laying the groundwork for growth and leaving you with an easy-to-execute playbook for success.
Marketing + Design Roadmaps
Developing a clear and actionable vision for the brand's marketing and design strategies is incredibly important for your future success in market penetration, differentiation, fundraising and recruitment. Our roadmaps are curated for you based on a thorough assessment of where your business is at and where you want it to go.
Product Launch + Campaign Support
In no time, you’ll be set up to launch with robust GTM planning, advanced end-to-end marketing solutions like customer persona development, content strategy planning, metrics tracking and analysis and more.
Dream Team
Hiring
Hiring is hard and time-consuming and it’s difficult to know the best way to grow your marketing + design team. Let us set you up with success by providing effective job descriptions, a strong interview framework and talent assessment.
Did You Know?
Research
of startups fail due to marketing/branding issues (CB Insights)
Design
of companies with well-planned marketing strategies are more profitable
(HubSpot)
Testing
startups with good design outperform their peers by 200%
(McKinsey)
Launch
well-designed websites convert up to 200%more (Forrester)
Leverage over 30 years of marketing + design experience
Lubna Hameed has 20+ years of experience as a design leader, with extensive knowledge of designing, building and launching digital products. She has specialized in UX/UI, branding, and app development.
Marlena Sarunac has 15+ years of experience leading marketing teams, where she’s earned accolades by engineering best-in-class strategy, operations and execution. Her focus is tackling complex value propositions + storytelling in new market categories.
Let's maximize your growth
Audience Discovery
Get discovered by your target audience more efficiently
Accelerated ROI
Start seeing ROI on your marketing + sales efforts
Quick-Start Playbooks
Hit the ground running with easy-to-execute proven playbooks
Competitive Advantage
Stand out in your market category with a best-in-class user experience
Frequently asked questions
Why should I hire Fractional Marketing or Design Support?
This is the fastest, most efficient way to get the most experienced person integrated onto your team. Benefit from our experience without paying top dollar on salary. Quickly hit the ground running with strategic guidance and alignment on your business objectives.
What kind of companies do you serve?
We help early stage (pre Series C) companies, with a specialization of health tech and insurtech startups. If you're not quite sure whether we can help, just ask!
How do I know if my startup is ready for fractional support?
Fractional support is helpful at any stage of your startup journey. "Moving fast and breaking things" and "growth at all costs" is no longer an acceptable way to operate. You want to make smart decisions as early as you can and when it comes down to foundational work like building an experience around your product or offering, you can't cut corners if you plan to grow. Hire experts who can bring years of collective expertise at the fraction of the time and cost it would take to build an internal team.
Already have a team in place? No problem—we're here to offer advice, too. Whether you're launching, scaling, or refining strategies, our services are designed to align with your unique needs and aspirations.
What does it look like working with a Fractional Design Leader?
You might not be ready to hire a full stack design team— and that's totally OK. Quickly get the help you need now by leveraging our expertise. We can help you get to the next stage of growth, impress at your next board meeting, AND help you hire the team you need once the time is right for your business.
I have a marketing and/or design team already. How would we work together?
We're here to serve you, Marketing + Design leader, and we know you could benefit from an extra set of hands on deck. Whether that be outsourcing a campaign launch, market research, or thought leadership on user-centric design, we'll help you deliver performance results that dazzle.
What kind of ROI can I expect working with you?
Great-- you're asking the right questions. We grew the brand awareness and revenue of a company by 400% through a combination of creative campaigns, data-driven optimization, and strategic partnerships. After implementing a comprehensive content marketing plan, we saw a 300% increase in organic traffic, leads, and conversions. Let's bring that playbook to your organization so you can benefit, too!
Will a Fractional CMO understand my startup's specific needs?
Of course. Even though we have proven playbooks that we know will generate results for your business, the ingredients in the recipe are never the same. Your story and opportunities in the market you're competing in are unique to you. We will always tailor our advice to meet you where you are—and where you want to go.
How integrated will you be with my team?
We're your advisors, your trusty companions, the Robins (that's right, TWO Robins) for your team of Batmans. We want to work as closely with you as you'd like to ensure that we're making progress on our shared goals. We'll have regular check-ins, operate with transparency and show you the ropes so you can confidently implement our playbooks moving forward.
What can I expect from your process? How do I get started?
After you complete our contact form, we'll schedule an assessment with you and whoever you'd like to include in the process. In this assessment, we'll review your company history, develop an understanding of your product + offering, dive into your target market, and set goals. Then we'll schedule a follow-up where we'll share our proposed strategy. Fun right? Why don't you jump into the form right now!
Let's playbook nicely
How can we help your business and product achieve your goals? Reach out to find out how we can work together!