Designers aren't unicorns—they're wizards! But are you, startup founder, on a fruitless quest that's secretly sabotaging your success? Discover why your design hiring strategy might be all wrong, and learn about a secret weapon that could unleash your startup's full magical potential. Hint: It involves fractional gurus and user-centric spells. Intrigued? Read on!

As a fractional Design Leader, I’ve witnessed the transformative power of design thinking in steering health tech products from mere concepts to indispensable tools that can change the lives of users. In this blog post, I’ll demystify design thinking and elucidate why it’s the lifeblood of health tech startups.