A resource for early stage startups with lots of marketing + design questions.
If marketing has started to feel like a mix of random tactics, unclear ownership, and “we should probably post more” energy, this webinar gets to the root of why.
Funding is up. Deals are down. The latest CB Insights State of Digital Health report reveals a quiet shift: capital is flowing to companies that explain themselves clearly, design with intent, and reframe the AI instead of hyping it. This isn’t a market opportunity, so much as it's a messaging and design one.
Marlena Sarunac joined Gururaj Pandurangi on Thrivecast to talk about a problem that shows up all the time in B2B SaaS: growth looks healthy on paper, but it is not actually compounding.
The short answer: we help startups figure out how to talk about what they do, who it is for, and how to turn that into traction - all through product lens.
Most early-stage founders are not waiting on product. They are waiting on certainty that does not exist. This episode explores why launching later does not create more clarity, how overbuilding delays product-market fit, and what founders should focus on instead.
An exploration of how good design boosts ROI, lowers CAC, increases LTV, and strengthens trust, while bad design quietly drains your P&L. A must-read for tech founders and investors.
