Nice Advice

A quick, insightful look at CB Insights’ Q1 2025 Digital Health Report highlighting AI’s dominance, the return of mega-rounds, and how health tech startups should rethink marketing and design to stay fundable and acquisition-ready. Ideal for founders, marketers, and investors navigating the next wave of digital health innovation.

We equip startup CEOs with marketing strategies that drive revenue—not vanity metrics. Forget vague campaigns. At The Company Advice, we help you build a precise, high-impact marketing playbook that maximizes your runway, clarifies your Ideal Customer Profile, and leverages strategic AI tools. Because in startups, smart beats spend every time.

Our thoughts on the latest Carta State of Startups 2024 report: Most startups don’t fail because of bad products—they fail because they don’t know how to position, market, and scale effectively.

Confessions from a Marketing Executive in the Startup Trenches

Big-name resumes can be tempting, but startups need more than enterprise polish—they need builders, doers, and agile problem-solvers. This guide explores the pitfalls of hiring enterprise veterans for startup roles, offering practical tips on evaluating candidates who thrive in scrappy, fast-paced environments. Learn what qualities to prioritize, red flags to avoid, and how to build a team ready to roll up their sleeves and help your startup grow.

Explore key insights from Bessemer's 2024 State of Health Tech Report and discover why investing in expert marketing and design can help health tech leaders drive growth, efficiency, and differentiation.